My latest So Here’s The Thing column is up at the Washington Times Communities page. This week I take on the forthcoming Leg playsets aimed at girls. I like that they’re less slutty than Bratz.
Obviously, what the Lego people are doing is trying to get a foothold in a lucrative segment of the market: girls who play with toys. They feel like girls have been a minority of their customers and they want to change that by exploring what appeals to girls and trying to create demand by tweaking their product. Bravo to them for innovating! It’s hardly filling a vacant niche in the toy market but whatever. Katy Perry is hardly filling a vacancy in the music market but her sales are through the roof. There’s room for redundancy in everything.
Check out the rest at the Washington Times Communities page!
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